Latinas in Tech Sacramento Valley Launch Event
05
.
24
.
2018
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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

12:00pm

Lunch Break

sponsored by wawa

Latinas in Tech Sacramento valley Launch Event

Please join us for our first Latinas in Tech - Sacramento Valley Meetup!

 

We are very excited to welcome Sacramento as the newest Latinas in Tech chapter! Sacramento has a very vibrant tech community and the city’s close proximity to the Bay Area make it a natural extension of our Silicon Valley chapter.


At this launch event, we invite you to come meet our local Board Members, connect with other Latinas working in tech and learn from a dynamic panel of women who have spent their professional careers working in both the private and public sector of the tech industry. 


We look forward to meeting you at our launch event!

May 
24
, 
2018
 
5:30PM 
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The Minimal NYC

Introducing The Minimal NYC. An app that connects you to people who are willing to trade lives. For real. Ever wonder what it’d be like to be a music teacher in Nashville? A children’s book illustrator in Brooklyn? A human rights activist in DC?


It’s a social network that facilitates real life swaps: you go to someone’s city, live in their home, hang with their friends and family, do their jobs, attend their events and activities. Yes, it’s totally intense… and it’s totally thrilling. Call us crazy, but we don’t think the best memories are made in the comfort zone.

 
Come check us out at the party (and sign up for The Minimal NYC account at one of our stations while you’re at it). Bottom line: it’s a startup launch. Good times will be had by all.

Speakers

Rocio Medina

Director of Product Marketing at Prezi
Co-Founder Latinas in Tech

Rocío is currently Director of Product Marketing at Prezi and has spent over 15 years expanding and launching products for tech companies.

 

Prior to leading Prezi's Product Marketing Team Rocio spend several years expanding Prezi's brand internationally focusing on the Latin American Markets bringing the user base from just a couple million to now almost 100 million users around the world making Prezi one of the leading presentation platforms pushing the boundaries of innovation and effective communications.

 

Rocío has been an advocate for tech inclusion, participating in multiple boards on charitable organizations that push forward the participation of unrepresented minorities. Rocio is Co-Founder of Latinas in Tech, co-founded Silicon Valley Day, a conference that brings the best minds of Silicon Valley to multiple cities and countries in Latin America, helped start Red Global de Talentos Mexicanos in San Francisco, EXATEC alumni group in San Francisco and serves as an advisor to the cultural festival MEXAM in San Francisco.

Julia Kahn

IT Program Delivery Manager at Aetna

Julia has extensive experience in Health Care IT where she executes high quality IT service delivery through effective management of mixed model teams (including onshore/offshore vendors) and successfully delivers test execution of projects using Waterfall, Agile and Scaled Agile methodologies. Julia's responsibilities include optimizing tool integration within the company and enhancing overall company performance. Julia's recent successes include development of Enterprise-level Release Reporting for health care IT applications, adoption and integration of new tools and technologies, implementation of DevSecOps and establishing a Quality Center of Excellence (CoE).

Cruz Nieto

 

Office of Digital Innovation, Portfolio Manager at California Department of Technology

Cruz is a digital strategist with more than 20 years experience in the public sector working in management leading enterprise-wide business and IT programs and projects from strategy development through implementation. Currently, Cruz leads the portfolio management team in the Office of Digital Innovation, California Department of Technology.

Veronica Gilliard

Statewide Data Center, Branch Chief at California Department of Technology

lVeronica has 30 years experience in the Public Sector working in multiple State Departments with varied Information Technology experience ranging from Computer Operations, Service Desk, Systems Programming and Project Management. Veronica has extensive managerial experience and currently leads a team of mainframe technologists in her senior level managerial position as Branch Chief of CDT's Statewide Data Center.

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

Agenda

Our workshop is packed to the gills with hands-on demos, games, and networking opportunities. Catered lunch, coffee breaks, and quality beers will make the day extra fun!

5:30 - 6:00PM

Registration & Networking

6:00 - 7:00PM

Panel Discusssion

7:00 - 7:30PM

Networking

“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”

Louis Kahn

The Minimal NYC

Architect

Latinas in Tech Sacramento Valley Meetup


Join us for our first Latinas in Tech - Sacramento Valley Meetup

Welcome!

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